When you're building a business, you quickly realize there's a lot more to it than having a good idea and a plan.
You have to put yourself out there, meet people, start conversations, and sometimes walk into a room where you don't know anyone.
That's been part of my journey lately.
I recently attended the Ottawa LatAm Business Forum, and it turned out to be a great experience. I had the opportunity to meet entrepreneurs, business leaders, and diplomatic representatives, all bringing different perspectives and stories to the table.
The event was also held during Latin American Heritage Month, which made the experience even more meaningful to me.
Having grown up in Peru and built my career in Canada, I really enjoyed being in a room where those two worlds connected. It was a wonderful opportunity to celebrate Latin America's contributions while exploring new possibilities for business and collaboration.
One of the most interesting parts of the event was hearing what each country had to offer.
Representatives from different Latin American countries shared their resources, industries, and investment opportunities, highlighting where Canadian businesses could get involved.
I found it fascinating to hear how each country presented its strengths and the opportunities for collaboration with Canada. It was a reminder of how much potential exists beyond our own markets and how important these international relationships can be.
And, of course, I enjoyed the networking side of it too.
Meeting people from different backgrounds, hearing what they're working on, and exchanging ideas was just as valuable.
It also reminded me of something I've seen throughout my career in customer experience: people remember how you make them feel.
Whether you're meeting someone at a networking event, welcoming a new customer, or building a long-term business relationship, the little things matter. Listening, being approachable, following through, and showing genuine interest.
These are also the values I'm bringing into Rumbo.
Building Rumbo has been an exciting new chapter, and every event, conversation, and connection brings a fresh perspective and an opportunity to grow.
I'm looking forward to more opportunities to connect with Ottawa's business community.
Jenn Lutvak
